JORDAN brand in China to start 12 community court renovation plan

December 21, 2012, Nike's flagship star Michael Michael Chan name named JORDAN brand, today in Beijing to start the theme of "For the Love of the Game" community stadium renovation plan. The next year, JORDAN brand in 12 Chinese cities will choose a community stadium renovation and reconstruction, so that basketball enthusiasts in a better environment and facilities to participate in basketball, experience the fun of the sport. The brand also announced that by the shoes favorite fans as the classic AIR JORDAN 11 basketball shoes, the black and red color engraved version today listed in Beijing, a collection of classic frenzy opened this curtain.

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According to JORDAN brand introduction, community court renovation program began in the United States, it is not only focus on the transformation of the stadium, more importantly, through this program so that more young people into basketball, feel the spirit of basketball. Then the JORDAN brand will be in the network platform to carry out "For the Love of the Game" theme activities, called basketball fans to share their story with the basketball, and jointly choose which city, which community court as part of the renovation plan.

Beijing Tiantan Sports Center basketball court is the JORDAN brand community golf course renovation plan of the first stop. The stadium is close to the world architectural culture treasures of the Temple of Heaven, is a nearby community young people learn basketball skills, enjoy the center of basketball, and even near the 50th school in Beijing daily physical education is also here. At the launching ceremony of the day, several young people who often play here are pleasantly surprised to find that some of the old stadium has been a new look, bright red space people have a more want to show their passion. After the start of the ceremony, this piece of the sky adjacent to the ancient altar of the altar usher in the first game after the renovation, love young people here sweat, for the cold winter in Beijing bring endless enthusiasm.

The same day is also AIR JORDAN 11 basketball shoes black and red color re-engraved version of the first day of listing, Tiantan Sports Center basketball court once again exhibited the full range of AIR JORDAN classic basketball shoes. AIR JORDAN series of basketball shoes is the first Nike Nike tailor-made for the classic boots, has been launched twenty-eight generations. And AIR JORDAN 11 is Michael 哰 Dan in the 1995-1996 season comeback and then boarded the championship style worn boots, called "classic in the classic", nearly 20 years widely sought after. The red and red color re-engraved version of the listing in Beijing, attracting a lot of shoes lovers come here especially, set off a classic collection of capital craze.