Garmont

GARMONT Brand Description:



GARMONT is the Italian Morlin company's outdoor shoe brand. Morlin was founded in 1867 and has a history of 140 years.

The Morlin family has designed and produced outdoor shoes for five generations. They are inspired by the surrounding mountains, designed for the mountain, the wilderness design and production of outdoor shoes, to ensure a smooth road in the rough, walking on the hard stone in the mountains for a long time walking comfort.

In the 1950s, Morlin became an international brand contract subcontractor, which began to produce Nordisk and Dolomite brands through the series and skiing series. In 1968, Morlin's own plastic ski boots came out. In 1987, began production of Asolo and Merrell mountain sleek ski boots. The contracting model becomes the source of Garmont's long-term advantage in the international environment.

New Garmont!

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The Garmont brand was registered in 1990, which is a milestone for Morlin's true international business strategy. The first stage, from 1991 to 1994, was mainly to promote the Garmont brand, as well as to adjust the product to meet the needs of export customers. By 1995, Morlin had refined the international market and sales strategy.
Garmont brand development direction is to open seven or eight new foreign markets each year. At present, Garmont in 41 countries to achieve a variety of business strategies in Brazil has been a production license in the United States to set up subsidiaries, the development of vendors and spot exports.

Garmont was revived as an international company. The early Italian domestic market was not seen as a major sales direction for Garmont until 1997, when the Garmont brand began to open its own market.

Garmont's technological development

Garmont is always at the forefront of new technology. In the Montebelluna area of ​​the shoe market has been the existence of fierce competition. In this continuous improvement and innovation, no one technology can be enduring. We really should not forget the past the development of the shoe market - the carved out of the soles of the shoe; the upper cover in the Tito sewing the local leather; with dozens of nails nail skin. But we need to look ahead. The application of each new technology has become the key to innovation at that time, and with the emergence of better technology and materials were eliminated. Brand only in the constant innovation to develop, is the so-called natural selection, the survival of the fittest.

Garmont represents innovation, Garmont represents the craft.

1968 appeared in the injection molding bottom of the boots;
1971 applied synthetic boots;
Developed a breathable mattress in 1973;
1978 produced Garmont970 models after the card ski boots;
1991 The use of GS technology to produce the mountain slewing boots come out;
1995 first use nexus, Pebax and polyurethane, double injection mold technology.
1997 using ADD human anatomy principle to design
1998 using the outsole technology
1999 developed the R2 spine system
2000 using three-mode technology
2001 developed the 3D technology R2 spine system.