PUMA IGNITE RUNNING SHOES

Shanghai, China (March 19, 2015) - Today, the world's leading sports brand PUMA invites numerous media and runners to gather in Shanghai, putting on PUMA's most powerful running shoes, IGNITE, in Shanghai, Feel its innovative PU resilience brought about by the resilience of the foam. Former half marathon world champion, well-known women's long-distance runners Sun Yingjie also invited to attend, and run friends to share their IGNITE wearing feelings.

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In order to allow the runners to experience the excellent resilience of the PUMA IGNITE running shoes, the event site specially set the future full of "IGNITE energy interaction" area, through the dynamic capture technology and projection technology reflects the characteristics of energy feedback, the whole media runners instant feelings Energy gathered with the outbreak of shock. After the full energy experience of the technology, by the PUMA footwear and accessories product director Chen Pinfang comprehensive analysis IGNITE running shoes comet design inspiration and rebound bubble technology characteristics, and with intuitive stretch test shows the PU material excellent resilience. IGNITE running shoes is PUMA nine years of research and development results, excellent performance of resilience. The shoes can be timely feedback during the running process to pay the energy, in the running force instantly play excellent resilience, suitable for a variety of types of runners. Subsequently, the former half marathon world champion Sun Yingjie and two other senior runners also with the scene of the media guests to share the IGNITE running shoes wearing feelings. "As a long-distance runner, I know a pair of running shoes that meet the resilience, cushioning and comfort," said Sun Yingjie, a famous long-distance runner. "In the days when I wore IGNITE, I felt it was Excellent performance! In addition, IGNITE exterior design also makes people shines.

The culmination of the event is undoubtedly the day of the Shanghai outdoor characteristics road running tour, the media runners under the leadership of professional coaches pedal IGNITE walk through the alleyways and wide asphalt road, feel IGNITE rebound bubble brings a steady stream of energy Feedback and comfort. This event is in February this year, IGNITE global conference in the world's first trapeze Utheran Bolt hands together PUMA "detonated" New York, IGNITE running shoes and Chinese runners were face to face exchanges. At the same time, PUMA launched in the global "IGNITE YOUR CITY" city leader project also announced in China officially launched. The runners plan to start in Tokyo in February, this year PUMA will send an invitation to the world runners, select the world's major cities representative runners, in the form of video recording their unique running story. Runners will be through 21 days of intensive training to enhance the running performance, the second half of the network with all the love of running friends to share their record video, "lead Shanghai" slogan will resound in China.